The variety of an assortment: An extension to the attribute-based approach

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@article{cee3483eb4ce438895c2903eadd3e6a8,

title = "The variety of an assortment: An extension to the attribute-based approach",

author = "\{van Herpen\}, H.W.I. and R. Pieters",

note = "DP0058 Pagination: 10",

year = "2002",

language = "English",

volume = "21",

pages = "331--341",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}