Time-series models in marketing

M.G. Dekimpe, P.H. Franses, D.M. Hanssens, P.A. Naik

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga
Place of PublicationBerlin
PublisherSpringer Verlag
Pages373-398
Number of pages545
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

NameInternational Series on OR and Management Science
Number121

Cite this

Dekimpe, M. G., Franses, P. H., Hanssens, D. M., & Naik, P. A. (2008). Time-series models in marketing. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 373-398). (International Series on OR and Management Science; No. 121). Berlin: Springer Verlag.
Dekimpe, M.G. ; Franses, P.H. ; Hanssens, D.M. ; Naik, P.A. / Time-series models in marketing. Handbook of Marketing Decision Models. editor / B. Wierenga. Berlin : Springer Verlag, 2008. pp. 373-398 (International Series on OR and Management Science; 121).
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Dekimpe, MG, Franses, PH, Hanssens, DM & Naik, PA 2008, Time-series models in marketing. in B Wierenga (ed.), Handbook of Marketing Decision Models. International Series on OR and Management Science, no. 121, Springer Verlag, Berlin, pp. 373-398.

Time-series models in marketing. / Dekimpe, M.G.; Franses, P.H.; Hanssens, D.M.; Naik, P.A.

Handbook of Marketing Decision Models. ed. / B. Wierenga. Berlin : Springer Verlag, 2008. p. 373-398 (International Series on OR and Management Science; No. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Time-series models in marketing

AU - Dekimpe, M.G.

AU - Franses, P.H.

AU - Hanssens, D.M.

AU - Naik, P.A.

N1 - Pagination: 545

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9780387782126

T3 - International Series on OR and Management Science

SP - 373

EP - 398

BT - Handbook of Marketing Decision Models

A2 - Wierenga, B.

PB - Springer Verlag

CY - Berlin

ER -

Dekimpe MG, Franses PH, Hanssens DM, Naik PA. Time-series models in marketing. In Wierenga B, editor, Handbook of Marketing Decision Models. Berlin: Springer Verlag. 2008. p. 373-398. (International Series on OR and Management Science; 121).