Original language | English |
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Title of host publication | Handbook of Marketing Decision Models |
Editors | B. Wierenga |
Place of Publication | Berlin |
Publisher | Springer Verlag |
Pages | 373-398 |
Number of pages | 545 |
ISBN (Print) | 9780387782126 |
Publication status | Published - 2008 |
Publication series
Name | International Series on OR and Management Science |
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Number | 121 |