Time-series models in marketing

M.G. Dekimpe, P.H. Franses, D.M. Hanssens, P.A. Naik

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

11 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga
Place of PublicationBerlin
PublisherSpringer Verlag
Pages373-398
Number of pages545
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

NameInternational Series on OR and Management Science
Number121

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