Time series models in marketing: Some recent developments

M.G. Dekimpe, D.M. Hanssens

Research output: Contribution to journalArticleScientificpeer-review


This paper discusses four developments that underlie the increased use of time-series models in marketing science in this century: the expansion of marketing databases, the accelerating rate of change in the business environment, the growing interest in the marketing-finance interface, and the growth in internet capabilities. We illustrate each development with examples from recent literature and draw some conclusions for the future of time-series models in marketing.
Original languageEnglish
Pages (from-to)93-98
JournalMarketing - Journal of Research and Management
Publication statusPublished - 2010


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