Time-series models in marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Handbook of Marketing Decision Models
Editors	B. Wierenga
Place of Publication	Berlin
Publisher	Springer Verlag
Pages	373-398
Number of pages	545
ISBN (Print)	9780387782126
Publication status	Published - 2008

Name	International Series on OR and Management Science
Number	121

Cite this

@inbook{f123080a17514c798e74c933501bf90b,

title = "Time-series models in marketing",

author = "M.G. Dekimpe and P.H. Franses and D.M. Hanssens and P.A. Naik",

note = "Pagination: 545",

year = "2008",

language = "English",

isbn = "9780387782126",

series = "International Series on OR and Management Science",

publisher = "Springer Verlag",

number = "121",

pages = "373--398",

editor = "B. Wierenga",

booktitle = "Handbook of Marketing Decision Models",

address = "Germany",

}