To which world regions does the valence-dominance model of social perception apply?

Benedict Jones*, Lisa Marie DeBruine, Jessica Kay Flake, Marco Tullio Liuzza, Jan Antfolk, Nwadiogo Chisom Arinze, Izuchukwu Lawrence Gabriel Ndukaihe, Nicholas Bloxsom, Savannah Lewis, Francesco Foroni, Megan Willis, Carmelo Cubillas, Miguel Vadillo, michael gilead, Almog Simchon, Selahattin Adil Saribay, Nicholas Calbraith Owsley, Dustin Calvillo, Anna Włodarczyk, Yue QiKris Ariyabuddhiphongs, Somboon Jarukasemthawee, Harry Manley, Panita Suavansri, Nattasuda Taephant, Ryan Mayer Stolier, Thomas Rhys Evans, Judson Bonick, Jan Willem Lindemans, Logan Fox Ashworth, Coralie Chevallier, Aycan Kapucu, Aslan Karaaslan, Juan David Leongómez, Oscar Sánchez, Eugenio Valderrama Escallón, Milena Vásquez-Amézquita, Balazs Aczel, Nandor Hajdu, Peter Szecsi, Michael Andreychik, Erica Musser, Carlota Batres, Chuan-Peng Hu, Qing-Lan Liu, Nicole Legate, Leigh Ann Vaughn, Krystian Barzykowski, Karolina Golik, Irina Schmid, Stefan Stieger, Richard Artner, Chiel Kris Karel Mues, wolf vanpaemel, Zhongqing Jiang, Qi Wu, Gabriela Marcu, Ian Stephen, Jackson Lu, Michael Carl Philipp, Jack Dennis Arnal, Eric Hehman, Sally Xie, William Chopik, Martin Seehuus, Soufian Azouaghe, Abdelkarim Belhaj, Jamal Elouafa, John Paul Wilson, Elliott Tyler Kruse, Marietta Papadatou-Pastou, Alan Barba-Sanchez, ANABEL DE LA ROSA GOMEZ, Isaac González-Santoyo, Tsuyueh Hsu, Chun-Chia Kung, Wang Hsiao-Hsin, Jonathan Freeman, DongWon Oh, Vidar Schei, Therese Sverdrup, Carmel Levitan, Corey Cook, Priyanka Chandel, Pratibha Kujur, Arti Parganiha, Noorshama Parveen, Atanu Kumar Pati, Sraddha Pradhan, Margaret Messiah Singh, Babita Pande, Jozef Bavolar, Pavol Kačmár, Ilya Zakharov, Sara Álvarez Solas, Ernest Baskin, Martin Thirkettle, Kathleen Schmidt, Cody Christopherson, Jordan Suchow, Jonas Olofsson, Ai-Suan Lee, Jennifer Beaudry, Taylor Diarmuid Gogan, Julian Oldmeadow, Barnaby Dixson, Laura Stevens, Gianni Ribeiro, Mark John Brandt, Karlijn Hoyer, Bastian Jaeger, Dongning Ren, Willem Sleegers, Joeri Wissink, Gwenael Kaminski, Victoria Floerke, Heather Urry, Sau-Chin Chen, Gerit Pfuhl, Zahir Vally, Dana Basnight-Brown, Hans IJzerman, Elisa Sarda, Touhami Badidi, Nicolas Van der Linden, Chrystalle Tan, Vanja Kovic, Melissa Fay Colloff, Heather Flowe, DI Burin, Gwendolyn Gardiner, John Protzko, Christoph Schild, Karolina Scigala, Ingo Zettler, Erin Marie O'Mara Kunz, Daniel Storage, Fieke Maria Antoinet Wagemans, Blair Saunders, Miroslav Sirota, Guyan Sloane, Tiago Jessé Souza Lima, Kim Uittenhove, Evie Vergauwe, Katarzyna Jaworska, Lilian Carvalho, Karl Ask, Casper Van Zyl, Anita Körner, Sophia Christin Weissgerber, Jordane Boudesseul, Fernando Ruiz-Dodobara, Kay Ritchie, Nicholas Michael Michalak, Khandis Blake, David White, Alasdair Gordon-Finlayson, Michele Anne, Steve Janssen, Kean Mun Lee, Tonje Kvande Nielsen, Christian Tamnes, Janis Zickfeld, Anna Dalla Rosa, Ferenc Kocsor, Luca Kozma, Adam Putz, Patrizio Tressoldi, Michelangelo Vianello, Natalia Irrazabal, Armand Chatard, Samuel Lins, Isabel Pinto, Johannes Lutz, Matus Adamkovic, Peter Babinčák, Gabriel Baník, Ivan Ropovik, Vinet Coetzee, Kim Olivia Peters

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.
Original languageEnglish
Pages (from-to)159-169
JournalNature Human Behaviour
Volume5
DOIs
Publication statusPublished - 2021

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