Tourism in challenging times: Resilience or creativity?

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In response to the Covid-19 pandemic, resilience is often seen as a key strategy. We argue that resilience, with its emphasis on a return to normality, needs to be re-considered. We outline a development strategy based on creativity, which seeks to link local resources and communities with global flows of resources, knowledge, and people. Creativity has been identified as an important element of previous crisis recovery strategies, and arguably it can go further, offering new avenues for future development that go beyond the new normal. Building new relationalities becomes an important aspect of this strategy.
Original languageEnglish
Pages (from-to)8-15
JournalTourism Today
Publication statusPublished - 2020


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