Towards a decision support system for hierarchically allocating marketing resources across and within product groups

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@article{87a15481e10e4798b2c9a00ab794c983,

title = "Towards a decision support system for hierarchically allocating marketing resources across and within product groups",

author = "E. Gijsbrechts and Ph. Naert",

year = "1987",

language = "English",

volume = "12",

pages = "47--67",

journal = "Large Scale Systems",

issn = "0167-420X",

publisher = "North-Holland Publ Co",

}