Towards a decision support system for hierarchically allocating marketing resources across and within product groups

E. Gijsbrechts, Ph. Naert

Research output: Contribution to journalArticleProfessional

7 Downloads (Pure)
Original languageEnglish
Pages (from-to)47-67
JournalLarge Scale Systems
Volume12
Publication statusPublished - 1987
Externally publishedYes

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