Original language | English |
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Title of host publication | Proceedings of the 9th International Research Seminar in Marketing |
Place of Publication | Aix en Provence, France |
Publisher | Institut d'Administration des Enterprises (IAE Aix) |
Publication status | Published - 1982 |
Externally published | Yes |
Towards a product group marketing allocation model
Ph. Naert, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional