Towards a product group marketing allocation model

Ph. Naert, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProceedings of the 9th International Research Seminar in Marketing
Place of PublicationAix en Provence, France
PublisherInstitut d'Administration des Enterprises (IAE Aix)
Publication statusPublished - 1982
Externally publishedYes

Cite this

Naert, P., & Gijsbrechts, E. (1982). Towards a product group marketing allocation model. In Proceedings of the 9th International Research Seminar in Marketing Aix en Provence, France: Institut d'Administration des Enterprises (IAE Aix).
Naert, Ph. ; Gijsbrechts, E. / Towards a product group marketing allocation model. Proceedings of the 9th International Research Seminar in Marketing. Aix en Provence, France : Institut d'Administration des Enterprises (IAE Aix), 1982.
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Naert, P & Gijsbrechts, E 1982, Towards a product group marketing allocation model. in Proceedings of the 9th International Research Seminar in Marketing. Institut d'Administration des Enterprises (IAE Aix), Aix en Provence, France.

Towards a product group marketing allocation model. / Naert, Ph.; Gijsbrechts, E.

Proceedings of the 9th International Research Seminar in Marketing. Aix en Provence, France : Institut d'Administration des Enterprises (IAE Aix), 1982.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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AU - Naert, Ph.

AU - Gijsbrechts, E.

PY - 1982

Y1 - 1982

M3 - Chapter

BT - Proceedings of the 9th International Research Seminar in Marketing

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Naert P, Gijsbrechts E. Towards a product group marketing allocation model. In Proceedings of the 9th International Research Seminar in Marketing. Aix en Provence, France: Institut d'Administration des Enterprises (IAE Aix). 1982