Towards a product group marketing allocation model

Ph. Naert, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProceedings of the 9th International Research Seminar in Marketing
Place of PublicationAix en Provence, France
PublisherInstitut d'Administration des Enterprises (IAE Aix)
Publication statusPublished - 1982
Externally publishedYes

Cite this

Naert, P., & Gijsbrechts, E. (1982). Towards a product group marketing allocation model. In Proceedings of the 9th International Research Seminar in Marketing Institut d'Administration des Enterprises (IAE Aix).