Towards a theory-based measure of purchase variation

K. Campo, E. Gijsbrechts, P. Nisol

Research output: Contribution to journalArticleProfessional

Original languageEnglish
JournalAcademy of Marketing Science Review
Publication statusPublished - 2000
Externally publishedYes

Cite this

@article{fdd329db46764f49840a81cf11d28fe2,
title = "Towards a theory-based measure of purchase variation",
author = "K. Campo and E. Gijsbrechts and P. Nisol",
year = "2000",
language = "English",
journal = "Academy of Marketing Science Review",
issn = "1526-1794",

}

Towards a theory-based measure of purchase variation. / Campo, K.; Gijsbrechts, E.; Nisol, P.

In: Academy of Marketing Science Review, 2000.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Towards a theory-based measure of purchase variation

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Nisol, P.

PY - 2000

Y1 - 2000

M3 - Article

JO - Academy of Marketing Science Review

JF - Academy of Marketing Science Review

SN - 1526-1794

ER -