Towards a theory-based measure of purchase variation

K. Campo, E. Gijsbrechts, P. Nisol

Research output: Contribution to journal › Article › Professional

Original languageEnglish
JournalAcademy of Marketing Science Review
Publication statusPublished - 2000
Externally publishedYes

Cite this

Campo, K. ; Gijsbrechts, E. ; Nisol, P. / Towards a theory-based measure of purchase variation. In: Academy of Marketing Science Review. 2000.
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title = "Towards a theory-based measure of purchase variation",
author = "K. Campo and E. Gijsbrechts and P. Nisol",
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Campo, K, Gijsbrechts, E & Nisol, P 2000, 'Towards a theory-based measure of purchase variation', Academy of Marketing Science Review.

Towards a theory-based measure of purchase variation. / Campo, K.; Gijsbrechts, E.; Nisol, P.

In: Academy of Marketing Science Review, 2000.

Research output: Contribution to journal › Article › Professional

TY - JOUR

T1 - Towards a theory-based measure of purchase variation

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Nisol, P.

PY - 2000

Y1 - 2000

M3 - Article

JO - Academy of Marketing Science Review

JF - Academy of Marketing Science Review

SN - 1526-1794

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Campo K, Gijsbrechts E, Nisol P. Towards a theory-based measure of purchase variation. Academy of Marketing Science Review. 2000.