Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert

Ph. Naert, E. Gijsbrechts

Research output: Contribution to journalArticleProfessional

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)97-116
JournalInternational Journal of Research in Marketing
Volume1
Publication statusPublished - 1984
Externally publishedYes

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