Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert

Ph. Naert, E. Gijsbrechts

Research output: Contribution to journalArticleProfessional

44 Downloads (Pure)
Original languageEnglish
Pages (from-to)97-116
JournalInternational Journal of Research in Marketing
Volume1
Publication statusPublished - 1984
Externally publishedYes

Cite this

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title = "Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert",
author = "Ph. Naert and E. Gijsbrechts",
year = "1984",
language = "English",
volume = "1",
pages = "97--116",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",

}

Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert. / Naert, Ph.; Gijsbrechts, E.

In: International Journal of Research in Marketing, Vol. 1, 1984, p. 97-116.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert

AU - Naert, Ph.

AU - Gijsbrechts, E.

PY - 1984

Y1 - 1984

M3 - Article

VL - 1

SP - 97

EP - 116

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

ER -