Towards hierarchical linking of marketing
resource allocation to market areas and product groupsNaert

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Original language	English
Pages (from-to)	97-116
Journal	International Journal of Research in Marketing
Volume	1
Publication status	Published - 1984
Externally published	Yes

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@article{a3a2ce0095ff4a71a081e38888a1842d,

title = "Towards hierarchical linking of marketing resource allocation to market areas and product groupsNaert",

author = "Ph. Naert and E. Gijsbrechts",

year = "1984",

language = "English",

volume = "1",

pages = "97--116",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

}