Transformational tourism experiences: A new communication path for destinations and service providers

Carla Melo; Greg Richards; Melanie K Smith

doi:10.4018/978-1-7998-7095-1.ch013

Transformational tourism experiences: A new communication path for destinations and service providers

Carla Melo^*, Greg Richards, Melanie K Smith

^*Corresponding author for this work

Dean Office

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Abstract

Transformational tourism is an emergent research field, reflecting a broader paradigm shift that encompasses changes in tourist profiles that challenge tourism businesses to deliver experiences that meet the expectations of tourists seeking opportunities for self-development and inner transformation. This chapter presents the outcomes of a computer-assisted qualitative data analysis (CAQDAS) exploring how service providers are communicating transformational tourism experiences online. The findings reveal that the place where the experiences are delivered and the experience characteristics are frequently emphasised, which reinforces their relevance in the process of tourist transformation. Contents addressing the transformation process and the needs of the tourist can also be found. Based on these findings and the literature review, research implications are discussed, and future research directions are presented.

Original language	English
Title of host publication	Impact of new media in tourism
Editors	M.G. Dinis, L. Bonixe, S. Lamy, Z. Breda
Publisher	IGI Global
Chapter	13
Pages	210-233
ISBN (Print)	9781799870951
DOIs	https://doi.org/10.4018/978-1-7998-7095-1.ch013
Publication status	Published - 2021

Keywords

TRANSFORMATION
EXPERIENCES
Creative tourism

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abstract = "Transformational tourism is an emergent research field, reflecting a broader paradigm shift that encompasses changes in tourist profiles that challenge tourism businesses to deliver experiences that meet the expectations of tourists seeking opportunities for self-development and inner transformation. This chapter presents the outcomes of a computer-assisted qualitative data analysis (CAQDAS) exploring how service providers are communicating transformational tourism experiences online. The findings reveal that the place where the experiences are delivered and the experience characteristics are frequently emphasised, which reinforces their relevance in the process of tourist transformation. Contents addressing the transformation process and the needs of the tourist can also be found. Based on these findings and the literature review, research implications are discussed, and future research directions are presented.",

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AU - Smith, Melanie K

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KW - EXPERIENCES

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A2 - Breda, Z.

PB - IGI Global

ER -

Transformational tourism experiences: A new communication path for destinations and service providers

Abstract

Keywords

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