Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals

M.J. van der Goot, N. Bol, J.C.M. van Weert

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - Jun 2017
Externally publishedYes
EventInternational Conference on Research in Advertising (ICORIA) - Ghent, Ghent, Belgium
Duration: 29 Jun 20171 Jul 2017

Conference

ConferenceInternational Conference on Research in Advertising (ICORIA)
CountryBelgium
CityGhent
Period29/06/171/07/17

Cite this

van der Goot, M. J., Bol, N., & van Weert, J. C. M. (2017). Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals. Paper presented at International Conference on Research in Advertising (ICORIA), Ghent, Belgium.