Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals

M.J. van der Goot; N. Bol; J.C.M. van Weert

Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals

M.J. van der Goot
, N. Bol
, J.C.M. van Weert

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - Jun 2017
Externally published	Yes
Event	International Conference on Research in Advertising (ICORIA) - Ghent, Ghent, Belgium Duration: 29 Jun 2017 → 1 Jul 2017

Conference

Conference	International Conference on Research in Advertising (ICORIA)
Country/Territory	Belgium
City	Ghent
Period	29/06/17 → 1/07/17

Cite this

@conference{da1eabd6470241b2b7716005b6b96fb2,

title = "Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals",

author = "\{van der Goot\}, M.J. and N. Bol and \{van Weert\}, J.C.M.",

year = "2017",

month = jun,

language = "English",

note = "International Conference on Research in Advertising (ICORIA) ; Conference date: 29-06-2017 Through 01-07-2017",

}

Translating Socioemotional Selectivity Theory into persuasive communication: Conceptualizing and operationalizing emotionally-meaningful versus knowledge-related appeals. / van der Goot, M.J.; Bol, N.; van Weert, J.C.M.
2017. Paper presented at International Conference on Research in Advertising (ICORIA), Ghent, Belgium.

Research output: Contribution to conference › Paper › Other research output