Trust and privacy in global e-commerce

Research output: Contribution to conferencePaperScientificpeer-review

Abstract

It is through (successful) communication that consumers, all over the world, are persuaded to initiate the buying-process online. However, consumers differ in their perception of trust and privacy online. This presentation explores cultural differences between on-line consumers from Asia and Europe. This cross-cultural comparison of online consumer behavior not only enables us to establish the diverse preferences as such, but also to explain the dynamic changes through the underlying causal factors of privacy and trust in successful transactional selling online.
Original languageEnglish
Pages4
Publication statusPublished - 2018
EventThe IEEE 12th International Conference on Application of Information and Communication Technologies / AICT 2018
- Almaty, Kazakhstan
Duration: 17 Oct 201819 Oct 2018
Conference number: 12
http://www.aict.info/?csc=2018

Conference

ConferenceThe IEEE 12th International Conference on Application of Information and Communication Technologies / AICT 2018
Abbreviated titleAICT 2018
CountryKazakhstan
CityAlmaty
Period17/10/1819/10/18
Internet address

Keywords

  • Trust
  • Privacy
  • E-commerce

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