| Original language | English |
|---|---|
| Title of host publication | Handbook of advances in marketing in the era of disruptions |
| Subtitle of host publication | Essays in honour of Jagdish N. Sheth |
| Editors | A. Parvatiyar, R. Sisodia |
| Place of Publication | New Delhi |
| Publisher | Sage |
| Chapter | 28 |
| Pages | 318-329 |
| Publication status | Published - 2019 |
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