Trusting privacy in the cloud

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)


Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services
Original languageEnglish
Pages (from-to)52-67
JournalInformation Economics and Policy
Early online dateOct 2018
Publication statusPublished - Dec 2018


  • Trust
  • Private Ordering
  • Associations
  • certification
  • Privacy


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