Trusting privacy in the cloud

Jens Prüfer

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services
Original languageEnglish
Pages (from-to)52-67
JournalInformation Economics and Policy
Volume45
Early online dateOct 2018
DOIs
Publication statusPublished - Dec 2018

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certification
nonprofit organization
economic growth
innovation
Privacy
Certification
services
Service provider
Privacy concerns
Nonprofit organization
Data security
Cloud computing
Economic growth
Innovation
Auditing
Premium
profit
premium

Keywords

  • Trust
  • Private Ordering
  • Associations
  • certification
  • Privacy

Cite this

Prüfer, Jens. / Trusting privacy in the cloud. In: Information Economics and Policy. 2018 ; Vol. 45. pp. 52-67.
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Prüfer, J 2018, 'Trusting privacy in the cloud', Information Economics and Policy, vol. 45, pp. 52-67. https://doi.org/10.1016/j.infoecopol.2018.10.003

Trusting privacy in the cloud. / Prüfer, Jens.

In: Information Economics and Policy, Vol. 45, 12.2018, p. 52-67.

Research output: Contribution to journal › Article › Scientific › peer-review

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AB - Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services

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Prüfer J. Trusting privacy in the cloud. Information Economics and Policy. 2018 Dec;45:52-67. https://doi.org/10.1016/j.infoecopol.2018.10.003

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