| Original language | English |
|---|---|
| Title of host publication | Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989 |
| Place of Publication | Amsterdam |
| Publisher | ESOMAR |
| Pages | 143-163 |
| ISBN (Print) | 9283101529 |
| Publication status | Published - 1989 |
Typology versus segmentation: A domain-specific approach to market segmentation
T.M.M. Verhallen, G.L.V. van Onzenoort, J. Barzilay
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
308
Downloads
(Pure)