Typology versus segmentation: A domain-specific approach to market segmentation

T.M.M. Verhallen, G.L.V. van Onzenoort, J. Barzilay

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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Original languageEnglish
Title of host publicationSeminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989
Place of PublicationAmsterdam
PublisherESOMAR
Pages143-163
ISBN (Print)9283101529
Publication statusPublished - 1989

Cite this

Verhallen, T. M. M., van Onzenoort, G. L. V., & Barzilay, J. (1989). Typology versus segmentation: A domain-specific approach to market segmentation. In Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989 (pp. 143-163). ESOMAR.