Typology versus segmentation

A domain-specific approach to market segmentation

T.M.M. Verhallen, G.L.V. van Onzenoort, J. Barzilay

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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Original languageEnglish
Title of host publicationSeminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989
Place of PublicationAmsterdam
PublisherESOMAR
Pages143-163
ISBN (Print)9283101529
Publication statusPublished - 1989

Cite this

Verhallen, T. M. M., van Onzenoort, G. L. V., & Barzilay, J. (1989). Typology versus segmentation: A domain-specific approach to market segmentation. In Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989 (pp. 143-163). Amsterdam: ESOMAR.
Verhallen, T.M.M. ; van Onzenoort, G.L.V. ; Barzilay, J. / Typology versus segmentation : A domain-specific approach to market segmentation. Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989. Amsterdam : ESOMAR, 1989. pp. 143-163
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Verhallen, TMM, van Onzenoort, GLV & Barzilay, J 1989, Typology versus segmentation: A domain-specific approach to market segmentation. in Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989. ESOMAR, Amsterdam, pp. 143-163.

Typology versus segmentation : A domain-specific approach to market segmentation. / Verhallen, T.M.M.; van Onzenoort, G.L.V.; Barzilay, J.

Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989. Amsterdam : ESOMAR, 1989. p. 143-163.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

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T2 - A domain-specific approach to market segmentation

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AU - van Onzenoort, G.L.V.

AU - Barzilay, J.

PY - 1989

Y1 - 1989

M3 - Chapter

SN - 9283101529

SP - 143

EP - 163

BT - Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989

PB - ESOMAR

CY - Amsterdam

ER -

Verhallen TMM, van Onzenoort GLV, Barzilay J. Typology versus segmentation: A domain-specific approach to market segmentation. In Seminar on is marketing keeping up with the consumer?: Lessons from changing product attitudes and behaviour : Vienna (Austria) 6th-8th November 1989. Amsterdam: ESOMAR. 1989. p. 143-163