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Umbrella Branding in Pharmaceutical Markets
Moritz Suppliet
Economics
Research output
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Working paper
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Discussion paper
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Other research output
1240
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Dive into the research topics of 'Umbrella Branding in Pharmaceutical Markets'. Together they form a unique fingerprint.
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Social Sciences
Sales
100%
Germany
100%
Legislation
100%
Welfare
100%
Brand Name
100%
Drugs
100%
Therapy
100%
Keyphrases
Umbrella Branding
100%
Pharmaceutical Market
100%
Market Expansion
66%
Prescription Drugs
66%
Germany
33%
Marketing Practices
33%
Product Category
33%
Market Regulation
33%
Drug Advertising
33%
Undertreated
33%
Multi-product
33%
Therapeutic Area
33%
Over-the-counter Drugs
33%
Economics, Econometrics and Finance
Welfare
100%
Brand Name
100%