Understanding and measuring consumption motives in the performing arts

HPGM de Rooij, MCM Bastiaansen

Research output: Contribution to journalArticleScientificpeer-review


Currently, there is no common understanding of categorizing, conceptualizing, and measuring consumption motives in the performing arts. Study one presents the results of forty-seven semi-structured, in-depth interviews and deepens the understanding of consumption motives. A new framework consisting of cultural and social motives is introduced. This framework is tested in the second study. Here, a quantitative instrument is developed. The results of the principal components analysis refine the framework and demonstrate the following consumption motives: cultural aesthetics (with two dimensions: artistic value and enjoyment of beauty), cultural relaxation, cultural stimulation, social bonding, social attraction, social distinction, and social duty.
Original languageEnglish
Pages (from-to)118-135
JournalJournal of Arts Management Law and Society
Issue number2
Publication statusPublished - 2017


  • Consumption motives
  • cultural motives
  • framework
  • measurement tool
  • performing arts
  • social motives


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