Understanding branding in a digitally empowered world

T. Erdem, K.L. Keller, D. Kuksov, Rik Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)3-10
JournalInternational Journal of Research in Marketing
Volume33
Issue number1
DOIs
Publication statusPublished - Mar 2016

Cite this

Erdem, T. ; Keller, K.L. ; Kuksov, D. ; Pieters, Rik. / Understanding branding in a digitally empowered world. In: International Journal of Research in Marketing. 2016 ; Vol. 33, No. 1. pp. 3-10.
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Understanding branding in a digitally empowered world. / Erdem, T.; Keller, K.L.; Kuksov, D.; Pieters, Rik.

In: International Journal of Research in Marketing, Vol. 33, No. 1, 03.2016, p. 3-10.

Research output: Contribution to journalArticleScientificpeer-review

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T1 - Understanding branding in a digitally empowered world

AU - Erdem, T.

AU - Keller, K.L.

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AU - Pieters, Rik

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