Understanding branding in a digitally empowered world

T. Erdem, K.L. Keller, D. Kuksov, Rik Pieters

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)3-10
JournalInternational Journal of Research in Marketing
Volume33
Issue number1
DOIs
Publication statusPublished - Mar 2016

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