Understanding branding in a digitally empowered world

T. Erdem, K.L. Keller, D. Kuksov, Rik Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	3-10
Journal	International Journal of Research in Marketing
Volume	33
Issue number	1
DOIs	https://doi.org/10.1016/j.ijresmar.2015.12.003
Publication status	Published - Mar 2016

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title = "Understanding branding in a digitally empowered world",

author = "T. Erdem and K.L. Keller and D. Kuksov and Rik Pieters",

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T1 - Understanding branding in a digitally empowered world

AU - Erdem, T.

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AU - Kuksov, D.

AU - Pieters, Rik

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