Original language | English |
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Pages (from-to) | 3-10 |
Journal | International Journal of Research in Marketing |
Volume | 33 |
Issue number | 1 |
DOIs | |
Publication status | Published - Mar 2016 |
Understanding branding in a digitally empowered world
T. Erdem, K.L. Keller, D. Kuksov, Rik Pieters
Research output: Contribution to journal › Article › Scientific › peer-review
8
Citations
(Scopus)