| Original language | English |
|---|---|
| Pages (from-to) | 3-10 |
| Journal | International Journal of Research in Marketing |
| Volume | 33 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar 2016 |
Cite this
Erdem, T., Keller, K. L., Kuksov, D., & Pieters, R. (2016). Understanding branding in a digitally empowered world. International Journal of Research in Marketing, 33(1), 3-10. https://doi.org/10.1016/j.ijresmar.2015.12.003
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title = "Understanding branding in a digitally empowered world",
author = "T. Erdem and K.L. Keller and D. Kuksov and Rik Pieters",
year = "2016",
month = "3",
doi = "10.1016/j.ijresmar.2015.12.003",
language = "English",
volume = "33",
pages = "3--10",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "1",
}
Erdem, T, Keller, KL, Kuksov, D & Pieters, R 2016, 'Understanding branding in a digitally empowered world' International Journal of Research in Marketing, vol. 33, no. 1, pp. 3-10. https://doi.org/10.1016/j.ijresmar.2015.12.003
Understanding branding in a digitally empowered world. / Erdem, T.; Keller, K.L.; Kuksov, D.; Pieters, Rik.
In: International Journal of Research in Marketing, Vol. 33, No. 1, 03.2016, p. 3-10.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - Understanding branding in a digitally empowered world
AU - Erdem, T.
AU - Keller, K.L.
AU - Kuksov, D.
AU - Pieters, Rik
PY - 2016/3
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U2 - 10.1016/j.ijresmar.2015.12.003
DO - 10.1016/j.ijresmar.2015.12.003
M3 - Article
VL - 33
SP - 3
EP - 10
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
SN - 0167-8116
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ER -
Erdem T, Keller KL, Kuksov D, Pieters R. Understanding branding in a digitally empowered world. International Journal of Research in Marketing. 2016 Mar;33(1):3-10. https://doi.org/10.1016/j.ijresmar.2015.12.003