Understanding branding in a digitally empowered world

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	3-10
Journal	International Journal of Research in Marketing
Volume	33
Issue number	1
DOIs	https://doi.org/10.1016/j.ijresmar.2015.12.003
Publication status	Published - Mar 2016

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@article{af29f8eab8d042f0a4c2ac247b7a6a24,

title = "Understanding branding in a digitally empowered world",

author = "T. Erdem and K.L. Keller and D. Kuksov and Rik Pieters",

year = "2016",

month = mar,

doi = "10.1016/j.ijresmar.2015.12.003",

language = "English",

volume = "33",

pages = "3--10",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Understanding branding in a digitally empowered world

AU - Erdem, T.

AU - Keller, K.L.

AU - Kuksov, D.

AU - Pieters, Rik

PY - 2016/3

Y1 - 2016/3

U2 - 10.1016/j.ijresmar.2015.12.003

DO - 10.1016/j.ijresmar.2015.12.003

M3 - Article

SN - 0167-8116

VL - 33

SP - 3

EP - 10

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -