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Understanding employer brand equity: The case for adopting holistic brand thinking and a contingency approach

Research output: ThesisDoctoral Thesis

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • KU Leuven
Supervisors/Advisors
  • De Cooman, Rein, Promotor, External person
  • Sels , Luc , Co-promotor, External person
Award date15 Jan 2021
Publication statusPublished - 15 Jan 2021

Keywords

  • Employer branding

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