Understanding the purchase intention towards remanufactured product in closed-loop supply chains

An empirical study in China

Y. Wang, V.J.J. Wiegerinck, H.R. Krikke, H. Zhang

    Research output: Contribution to journalArticleScientificpeer-review

    Abstract

    Purpose
    – The paper aims to explore the reasons underlying the key assumption in the closed-loop supply chain (CLSC) literature that consumers' purchase intention is lower for remanufactured products than for new products. It aims to complement the predominantly operation-focused CLSC research by examining consumers' perception of and behavior relating to remanufactured products.

    Design/methodology/approach
    – A theoretical model is developed by integrating the concepts of perceived benefits and product knowledge with the theory of planned behavior and the theory of perceived risk. Then the model is examined through an empirical study in the Chinese automobile spare parts industry involving 288 respondents and using structural equation modeling.

    Findings
    – The results indicate that purchase intention is directly influenced by purchase attitude followed by perceived behavioral control and indirectly influenced by perceived risk, perceived benefit and product knowledge via attitude. Therefore, effective measures to promote consumers' purchase intention rely on coordinated policies built on multiple pillars instead of single factors.

    Originality/value
    – This is one of the first empirical studies to explore the factors that underpin consumers' purchase intention regarding remanufactured products. The results can be used to validate the key assumptions in operational models and foster new research in the context of CLSCs.
    Original languageEnglish
    Pages (from-to)866-888
    JournalInternational Journal of Physical Distribution and Logistics Management
    Volume43
    Issue number10
    DOIs
    Publication statusPublished - 2013

    Fingerprint

    Supply chains
    purchase
    supply
    China
    Automobiles
    motor vehicle
    Closed-loop supply chain
    Empirical study
    Purchase intention
    Industry
    industry
    methodology
    Perceived benefits
    Perceived risk
    Product knowledge
    Factors
    Values

    Cite this

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    title = "Understanding the purchase intention towards remanufactured product in closed-loop supply chains: An empirical study in China",
    abstract = "Purpose– The paper aims to explore the reasons underlying the key assumption in the closed-loop supply chain (CLSC) literature that consumers' purchase intention is lower for remanufactured products than for new products. It aims to complement the predominantly operation-focused CLSC research by examining consumers' perception of and behavior relating to remanufactured products.Design/methodology/approach– A theoretical model is developed by integrating the concepts of perceived benefits and product knowledge with the theory of planned behavior and the theory of perceived risk. Then the model is examined through an empirical study in the Chinese automobile spare parts industry involving 288 respondents and using structural equation modeling.Findings– The results indicate that purchase intention is directly influenced by purchase attitude followed by perceived behavioral control and indirectly influenced by perceived risk, perceived benefit and product knowledge via attitude. Therefore, effective measures to promote consumers' purchase intention rely on coordinated policies built on multiple pillars instead of single factors.Originality/value– This is one of the first empirical studies to explore the factors that underpin consumers' purchase intention regarding remanufactured products. The results can be used to validate the key assumptions in operational models and foster new research in the context of CLSCs.",
    author = "Y. Wang and V.J.J. Wiegerinck and H.R. Krikke and H. Zhang",
    year = "2013",
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    language = "English",
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    pages = "866--888",
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    }

    Understanding the purchase intention towards remanufactured product in closed-loop supply chains : An empirical study in China. / Wang, Y.; Wiegerinck, V.J.J.; Krikke, H.R.; Zhang, H.

    In: International Journal of Physical Distribution and Logistics Management, Vol. 43, No. 10, 2013, p. 866-888.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Understanding the purchase intention towards remanufactured product in closed-loop supply chains

    T2 - An empirical study in China

    AU - Wang, Y.

    AU - Wiegerinck, V.J.J.

    AU - Krikke, H.R.

    AU - Zhang, H.

    PY - 2013

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    N2 - Purpose– The paper aims to explore the reasons underlying the key assumption in the closed-loop supply chain (CLSC) literature that consumers' purchase intention is lower for remanufactured products than for new products. It aims to complement the predominantly operation-focused CLSC research by examining consumers' perception of and behavior relating to remanufactured products.Design/methodology/approach– A theoretical model is developed by integrating the concepts of perceived benefits and product knowledge with the theory of planned behavior and the theory of perceived risk. Then the model is examined through an empirical study in the Chinese automobile spare parts industry involving 288 respondents and using structural equation modeling.Findings– The results indicate that purchase intention is directly influenced by purchase attitude followed by perceived behavioral control and indirectly influenced by perceived risk, perceived benefit and product knowledge via attitude. Therefore, effective measures to promote consumers' purchase intention rely on coordinated policies built on multiple pillars instead of single factors.Originality/value– This is one of the first empirical studies to explore the factors that underpin consumers' purchase intention regarding remanufactured products. The results can be used to validate the key assumptions in operational models and foster new research in the context of CLSCs.

    AB - Purpose– The paper aims to explore the reasons underlying the key assumption in the closed-loop supply chain (CLSC) literature that consumers' purchase intention is lower for remanufactured products than for new products. It aims to complement the predominantly operation-focused CLSC research by examining consumers' perception of and behavior relating to remanufactured products.Design/methodology/approach– A theoretical model is developed by integrating the concepts of perceived benefits and product knowledge with the theory of planned behavior and the theory of perceived risk. Then the model is examined through an empirical study in the Chinese automobile spare parts industry involving 288 respondents and using structural equation modeling.Findings– The results indicate that purchase intention is directly influenced by purchase attitude followed by perceived behavioral control and indirectly influenced by perceived risk, perceived benefit and product knowledge via attitude. Therefore, effective measures to promote consumers' purchase intention rely on coordinated policies built on multiple pillars instead of single factors.Originality/value– This is one of the first empirical studies to explore the factors that underpin consumers' purchase intention regarding remanufactured products. The results can be used to validate the key assumptions in operational models and foster new research in the context of CLSCs.

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    JO - International Journal of Physical Distribution and Logistics Management

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