Original language | English |
---|---|
Place of Publication | Zoetermeer |
Publisher | EIM |
Publication status | Published - 2004 |
Publication series
Name | |
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No. | H200308 |
Cite this
Nijssen, E. J., Hillebrand, B., Vermeulen, P. A. M., & Kemp, R. (2004). Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer: EIM.
@book{85439f7d514c4c31a2d4131ded065d84,
title = "Understanding the role of willingness to cannibalize in New Service Development",
author = "E.J. Nijssen and B. Hillebrand and P.A.M. Vermeulen and R. Kemp",
year = "2004",
language = "English",
publisher = "EIM",
number = "H200308",
}
Nijssen, EJ, Hillebrand, B, Vermeulen, PAM & Kemp, R 2004, Understanding the role of willingness to cannibalize in New Service Development. EIM, Zoetermeer.
Understanding the role of willingness to cannibalize in New Service Development. / Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.; Kemp, R.
Zoetermeer : EIM, 2004.Research output: Book/Report › Report › Professional
TY - BOOK
T1 - Understanding the role of willingness to cannibalize in New Service Development
AU - Nijssen, E.J.
AU - Hillebrand, B.
AU - Vermeulen, P.A.M.
AU - Kemp, R.
PY - 2004
Y1 - 2004
M3 - Report
BT - Understanding the role of willingness to cannibalize in New Service Development
PB - EIM
CY - Zoetermeer
ER -
Nijssen EJ, Hillebrand B, Vermeulen PAM, Kemp R. Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer: EIM, 2004.