Understanding the role of willingness to cannibalize in New Service Development

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Book/Report › Report

Original languageEnglish
Place of PublicationZoetermeer
PublisherEIM
Publication statusPublished - 2004

Publication series

Name
No.H200308

Cite this