Understanding the role of willingness to cannibalize in New Service Development

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationZoetermeer
PublisherEIM
Publication statusPublished - 2004

Publication series

Name
No.H200308

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