Understanding the role of willingness to cannibalize in New Service Development

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Book/Report › Report › Professional

Original languageEnglish
Place of PublicationZoetermeer
PublisherEIM
Publication statusPublished - 2004

Publication series

Name
No.H200308

Cite this

Nijssen, E. J., Hillebrand, B., Vermeulen, P. A. M., & Kemp, R. (2004). Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer: EIM.
Nijssen, E.J. ; Hillebrand, B. ; Vermeulen, P.A.M. ; Kemp, R. / Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer : EIM, 2004.
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year = "2004",
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Nijssen, EJ, Hillebrand, B, Vermeulen, PAM & Kemp, R 2004, Understanding the role of willingness to cannibalize in New Service Development. EIM, Zoetermeer.

Understanding the role of willingness to cannibalize in New Service Development. / Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.; Kemp, R.

Zoetermeer : EIM, 2004.

Research output: Book/Report › Report › Professional

TY - BOOK

T1 - Understanding the role of willingness to cannibalize in New Service Development

AU - Nijssen, E.J.

AU - Hillebrand, B.

AU - Vermeulen, P.A.M.

AU - Kemp, R.

PY - 2004

Y1 - 2004

M3 - Report

BT - Understanding the role of willingness to cannibalize in New Service Development

PB - EIM

CY - Zoetermeer

ER -

Nijssen EJ, Hillebrand B, Vermeulen PAM, Kemp R. Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer: EIM, 2004.