Understanding the role of willingness to cannibalize in New Service Development

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationZoetermeer
PublisherEIM
Publication statusPublished - 2004

Publication series

Name
No.H200308

Cite this

Nijssen, E. J., Hillebrand, B., Vermeulen, P. A. M., & Kemp, R. (2004). Understanding the role of willingness to cannibalize in New Service Development. Zoetermeer: EIM.