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Understanding the role of willingness to cannibalize in New Service Development

  • E.J. Nijssen
  • , B. Hillebrand
  • , P.A.M. Vermeulen
  • , R. Kemp

Research output: Book/ReportReport

Original languageEnglish
Place of PublicationZoetermeer
PublisherEIM
Publication statusPublished - 2004

Publication series

Name
No.H200308

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