TY - JOUR
T1 - Unlocking the potential of web data for retailing research
AU - Guyt, J.Y.
AU - Datta, Hannes
AU - Boegershausen, Johannes
N1 - Publisher Copyright:
© 2024 The Author(s)
PY - 2024/3
Y1 - 2024/3
N2 - Web data collected via web scraping and application programming interfaces (APIs) has opened many new avenues for retail innovations and research opportunities. Yet, despite the abundance of online data on retailers, brands, products, and consumers, its use in retailing research remains limited. To spur the increased use of web data, we aim to achieve three goals. First, we review existing retailing applications using web data. Second, we demystify the use of web data by discussing its value in the context of existing retail data sets and to-be-constructed primary web datasets. Third, we provide a hands-on guide to help retailing researchers incorporate web data collection into their research routines. Our paper is accompanied by a mock-up digital retail store (music-to-scrape.org) that researchers and students can use to learn to collect web data using web scraping and APIs.
AB - Web data collected via web scraping and application programming interfaces (APIs) has opened many new avenues for retail innovations and research opportunities. Yet, despite the abundance of online data on retailers, brands, products, and consumers, its use in retailing research remains limited. To spur the increased use of web data, we aim to achieve three goals. First, we review existing retailing applications using web data. Second, we demystify the use of web data by discussing its value in the context of existing retail data sets and to-be-constructed primary web datasets. Third, we provide a hands-on guide to help retailing researchers incorporate web data collection into their research routines. Our paper is accompanied by a mock-up digital retail store (music-to-scrape.org) that researchers and students can use to learn to collect web data using web scraping and APIs.
KW - web data
KW - web scraping
KW - APIs
KW - retailing
KW - retail
KW - AI
UR - http://www.scopus.com/inward/record.url?scp=85186253492&partnerID=8YFLogxK
U2 - 10.1016/j.jretai.2024.02.002
DO - 10.1016/j.jretai.2024.02.002
M3 - Article
SN - 0022-4359
VL - 100
SP - 130
EP - 147
JO - Journal of Retailing
JF - Journal of Retailing
IS - 1
ER -