Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables

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@article{265923af22ab4c0cb145222cd679b576,

title = "Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables",

author = "B.J.J.A.M. Bronnenberg and V. Mahajan",

year = "2001",

language = "English",

volume = "20",

pages = "284--299",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}