Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables

Research output: Contribution to journalArticleScientificpeer-review

77 Citations (Scopus)
67 Downloads (Pure)
Original languageEnglish
Pages (from-to)284-299
JournalMarketing Science
Volume20
Issue number3
Publication statusPublished - 2001
Externally publishedYes

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