| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2nd International Conference on Business, Management and Economics |
| Place of Publication | Izmir, Turkey |
| Publication status | Published - 2006 |
Use of industrial product design as a strategic product differentiation tool
Arzu Karaman, Mehmet Donmez
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review