Use of industrial product design as a strategic product differentiation tool

Arzu Karaman, Mehmet Donmez

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Business, Management and Economics
Place of PublicationIzmir, Turkey
Publication statusPublished - 2006

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