Using means-end structures for benefit segmentation: An application to services

G. Botschen, E. Thelen, R. Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	38-58
Number of pages	20
Journal	European Journal of Marketing
Volume	33
Issue number	1/2
Publication status	Published - 1999

Cite this

@article{db144095b6b24a5f9bcf456b9544943c,

title = "Using means-end structures for benefit segmentation: An application to services",

author = "G. Botschen and E. Thelen and R. Pieters",

note = "Pagination: 20",

year = "1999",

language = "English",

volume = "33",

pages = "38--58",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "1/2",

}