Using means-end structures for benefit segmentation in a service industry

G. Botschen, E. Thelen, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Services Marketing
EditorsH. Mülbacher, J-P. Flipo
Place of PublicationGermany
PublisherDeutscher Universitäts Verlag
Pages155-180
Number of pages26
Publication statusPublished - 1997

Cite this

Botschen, G., Thelen, E., & Pieters, R. (1997). Using means-end structures for benefit segmentation in a service industry. In H. Mülbacher, & J-P. Flipo (Eds.), Advances in Services Marketing (pp. 155-180). Germany: Deutscher Universitäts Verlag.
Botschen, G. ; Thelen, E. ; Pieters, R. / Using means-end structures for benefit segmentation in a service industry. Advances in Services Marketing. editor / H. Mülbacher ; J-P. Flipo. Germany : Deutscher Universitäts Verlag, 1997. pp. 155-180
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Botschen, G, Thelen, E & Pieters, R 1997, Using means-end structures for benefit segmentation in a service industry. in H Mülbacher & J-P Flipo (eds), Advances in Services Marketing. Deutscher Universitäts Verlag, Germany, pp. 155-180.

Using means-end structures for benefit segmentation in a service industry. / Botschen, G.; Thelen, E.; Pieters, R.

Advances in Services Marketing. ed. / H. Mülbacher; J-P. Flipo. Germany : Deutscher Universitäts Verlag, 1997. p. 155-180.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Using means-end structures for benefit segmentation in a service industry

AU - Botschen, G.

AU - Thelen, E.

AU - Pieters, R.

N1 - Pagination: 26

PY - 1997

Y1 - 1997

M3 - Chapter

SP - 155

EP - 180

BT - Advances in Services Marketing

A2 - Mülbacher, H.

A2 - Flipo, J-P.

PB - Deutscher Universitäts Verlag

CY - Germany

ER -

Botschen G, Thelen E, Pieters R. Using means-end structures for benefit segmentation in a service industry. In Mülbacher H, Flipo J-P, editors, Advances in Services Marketing. Germany: Deutscher Universitäts Verlag. 1997. p. 155-180