Original language | English |
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Title of host publication | Advances in Services Marketing |
Editors | H. Mülbacher, J-P. Flipo |
Place of Publication | Germany |
Publisher | Deutscher Universitäts Verlag |
Pages | 155-180 |
Number of pages | 26 |
Publication status | Published - 1997 |
Using means-end structures for benefit segmentation in a service industry
G. Botschen, E. Thelen, R. Pieters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review