Using means-end structures for benefit segmentation in a service industry

G. Botschen, E. Thelen, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Services Marketing
EditorsH. Mülbacher, J-P. Flipo
Place of PublicationGermany
PublisherDeutscher Universitäts Verlag
Number of pages26
Publication statusPublished - 1997

Cite this