Using means-end structures for benefit segmentation in a service industry

G. Botschen, E. Thelen, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Services Marketing
EditorsH. Mülbacher, J-P. Flipo
Place of PublicationGermany
PublisherDeutscher Universitäts Verlag
Pages155-180
Number of pages26
Publication statusPublished - 1997

Cite this

Botschen, G., Thelen, E., & Pieters, R. (1997). Using means-end structures for benefit segmentation in a service industry. In H. Mülbacher, & J-P. Flipo (Eds.), Advances in Services Marketing (pp. 155-180). Deutscher Universitäts Verlag.