Using means-end structures for benefit segmentation in a service industry

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in Services Marketing
Editors	H. Mülbacher, J-P. Flipo
Place of Publication	Germany
Publisher	Deutscher Universitäts Verlag
Pages	155-180
Number of pages	26
Publication status	Published - 1997

Cite this

@inbook{a529d864c2b04ba19845196a8cbd4cb5,

title = "Using means-end structures for benefit segmentation in a service industry",

author = "G. Botschen and E. Thelen and R. Pieters",

note = "Pagination: 26",

year = "1997",

language = "English",

pages = "155--180",

editor = "H. M{\"u}lbacher and J-P. Flipo",

booktitle = "Advances in Services Marketing",

publisher = "Deutscher Universit{\"a}ts Verlag",

}