Using multimarket data to predict brand performance in markets for which no or poor data exist

Research output: Contribution to journalArticleScientificpeer-review

15 Downloads (Pure)
Original languageEnglish
Pages (from-to)1-17
JournalJournal of Marketing Research
Volume39
Issue number1
Publication statusPublished - 2002
Externally publishedYes

Cite this

@article{c958ed1dc63f4b1f956bfa02728cd03b,
title = "Using multimarket data to predict brand performance in markets for which no or poor data exist",
author = "B.J.J.A.M. Bronnenberg and C. Sismeiro",
year = "2002",
language = "English",
volume = "39",
pages = "1--17",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "1",

}

Using multimarket data to predict brand performance in markets for which no or poor data exist. / Bronnenberg, B.J.J.A.M.; Sismeiro, C.

In: Journal of Marketing Research, Vol. 39, No. 1, 2002, p. 1-17.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Using multimarket data to predict brand performance in markets for which no or poor data exist

AU - Bronnenberg, B.J.J.A.M.

AU - Sismeiro, C.

PY - 2002

Y1 - 2002

M3 - Article

VL - 39

SP - 1

EP - 17

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -