Using multimarket data to predict brand performance in markets for which no or poor data exist

Research output: Contribution to journalArticleScientificpeer-review

40 Citations (Scopus)
41 Downloads (Pure)
Original languageEnglish
Pages (from-to)1-17
JournalJournal of Marketing Research
Volume39
Issue number1
Publication statusPublished - 2002
Externally publishedYes

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