Using multimarket data to predict brand performance in markets for which no or poor data exist

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Original language	English
Pages (from-to)	1-17
Journal	Journal of Marketing Research
Volume	39
Issue number	1
Publication status	Published - 2002
Externally published	Yes

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@article{c958ed1dc63f4b1f956bfa02728cd03b,

title = "Using multimarket data to predict brand performance in markets for which no or poor data exist",

author = "B.J.J.A.M. Bronnenberg and C. Sismeiro",

year = "2002",

language = "English",

volume = "39",

pages = "1--17",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}