| Original language | English |
|---|---|
| Pages (from-to) | 1-17 |
| Journal | Journal of Marketing Research |
| Volume | 39 |
| Issue number | 1 |
| Publication status | Published - 2002 |
| Externally published | Yes |
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Using multimarket data to predict brand performance in markets for which no or poor data exist
- B.J.J.A.M. Bronnenberg
- , C. Sismeiro
Research output: Contribution to journal › Article › Scientific › peer-review
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