Using "opt out" reply cards in direct mail

H.R. van der Scheer, J.C. Hoekstra, M. Vriens

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)18-27
Number of pages9
JournalJournal of Direct Marketing
Volume10
Issue number3
Publication statusPublished - 1996

Cite this

van der Scheer, H. R., Hoekstra, J. C., & Vriens, M. (1996). Using "opt out" reply cards in direct mail. Journal of Direct Marketing, 10(3), 18-27.
van der Scheer, H.R. ; Hoekstra, J.C. ; Vriens, M. / Using "opt out" reply cards in direct mail. In: Journal of Direct Marketing. 1996 ; Vol. 10, No. 3. pp. 18-27.
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van der Scheer, HR, Hoekstra, JC & Vriens, M 1996, 'Using "opt out" reply cards in direct mail', Journal of Direct Marketing, vol. 10, no. 3, pp. 18-27.

Using "opt out" reply cards in direct mail. / van der Scheer, H.R.; Hoekstra, J.C.; Vriens, M.

In: Journal of Direct Marketing, Vol. 10, No. 3, 1996, p. 18-27.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Using "opt out" reply cards in direct mail

AU - van der Scheer, H.R.

AU - Hoekstra, J.C.

AU - Vriens, M.

N1 - Pagination: 9

PY - 1996

Y1 - 1996

M3 - Article

VL - 10

SP - 18

EP - 27

JO - Journal of Direct Marketing

JF - Journal of Direct Marketing

SN - 0892-0591

IS - 3

ER -

van der Scheer HR, Hoekstra JC, Vriens M. Using "opt out" reply cards in direct mail. Journal of Direct Marketing. 1996;10(3):18-27.