Original language | English |
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Pages (from-to) | 18-27 |
Number of pages | 9 |
Journal | Journal of Direct Marketing |
Volume | 10 |
Issue number | 3 |
Publication status | Published - 1996 |
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H.R. van der Scheer, J.C. Hoekstra, M. Vriens
Research output: Contribution to journal › Article › Scientific › peer-review