Using "opt out" reply cards in direct mail

H.R. van der Scheer, J.C. Hoekstra, M. Vriens

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)18-27
Number of pages9
JournalJournal of Direct Marketing
Volume10
Issue number3
Publication statusPublished - 1996

Cite this

van der Scheer, H. R., Hoekstra, J. C., & Vriens, M. (1996). Using "opt out" reply cards in direct mail. Journal of Direct Marketing, 10(3), 18-27.