Using "opt out" reply cards in direct mail

H.R. van der Scheer, J.C. Hoekstra, M. Vriens

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{0388229c85d44b3f86579f33cb9fea89,

title = "Using {"}opt out{"} reply cards in direct mail",

author = "\{van der Scheer\}, H.R. and J.C. Hoekstra and M. Vriens",

note = "Pagination: 9",

year = "1996",

language = "English",

volume = "10",

pages = "18--27",

journal = "Journal of Direct Marketing",

issn = "0892-0591",

number = "3",

}