Using technology to bring online convenience to offline shopping

Marnik G. Dekimpe; Inge Geyskens; Katrijn Gielens

doi:10.1007/s11002-019-09508-5

Using technology to bring online convenience to offline shopping

Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.

Original language	English
Journal	Marketing Letters
DOIs	https://doi.org/10.1007/s11002-019-09508-5
Publication status	E-pub ahead of print - 5 Dec 2019

Fingerprint

Keywords

retailing
technology
convenience
brick-and-mortar
online

Cite this

Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters. https://doi.org/10.1007/s11002-019-09508-5

@article{9b4807c663d44696b9b890c07bffc7d3,

title = "Using technology to bring online convenience to offline shopping",

abstract = "In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.",

keywords = "retailing, technology, convenience, brick-and-mortar, online",

author = "Dekimpe, {Marnik G.} and Inge Geyskens and Katrijn Gielens",

year = "2019",

month = "12",

day = "5",

doi = "10.1007/s11002-019-09508-5",

language = "English",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

}

TY - JOUR

T1 - Using technology to bring online convenience to offline shopping

AU - Dekimpe, Marnik G.

AU - Geyskens, Inge

AU - Gielens, Katrijn

PY - 2019/12/5

Y1 - 2019/12/5

N2 - In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.

AB - In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.

KW - retailing

KW - technology

KW - convenience

KW - brick-and-mortar

KW - online

U2 - 10.1007/s11002-019-09508-5

DO - 10.1007/s11002-019-09508-5

M3 - Article

JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

ER -

Access to Document

10.1007/s11002-019-09508-5