Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

Richard Culture; Kellie E Carlyle; Jessica G LaRose; Paul Perrin; Marcus Messner; Mark Ryan

doi:10.3201/eid2501.180824

Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

Richard Culture, Kellie E Carlyle, Jessica G LaRose, Paul Perrin, Marcus Messner, Mark Ryan

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

Original language	English
Pages (from-to)	179-180
Number of pages	2
Journal	Emerging infectious diseases
Volume	25
Issue number	1
DOIs	https://doi.org/10.3201/eid2501.180824
Publication status	Published - Jan 2019
Externally published	Yes

Keywords

Health Behavior
Health Communication
Humans
Information Dissemination
Photography
Public Health
Social Media
Statistics, Nonparametric
Zika Virus/physiology
Zika Virus Infection/epidemiology

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10.3201/eid2501.180824

Cite this

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abstract = "We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.",

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AU - Ryan, Mark

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KW - Humans

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KW - Photography

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KW - Social Media

KW - Statistics, Nonparametric

KW - Zika Virus/physiology

KW - Zika Virus Infection/epidemiology

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Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

Abstract

Keywords

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