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Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

  • Richard Culture
  • , Kellie E Carlyle
  • , Jessica G LaRose
  • , Paul Perrin
  • , Marcus Messner
  • , Mark Ryan

Research output: Contribution to journalArticleScientificpeer-review

Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

Original languageEnglish
Pages (from-to)179-180
Number of pages2
JournalEmerging infectious diseases
Volume25
Issue number1
DOIs
Publication statusPublished - Jan 2019
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

Keywords

  • Health Behavior
  • Health Communication
  • Humans
  • Information Dissemination
  • Photography
  • Public Health
  • Social Media
  • Statistics, Nonparametric
  • Zika Virus/physiology
  • Zika Virus Infection/epidemiology

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