Utility covariances and context effects in conjoint MNP models

R. Haaijer, M. Wedel, M. Vriens, T. Wansbeek

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)236-252
Number of pages16
JournalMarketing Science
Volume17
Issue number3
Publication statusPublished - 1998

Cite this

Haaijer, R., Wedel, M., Vriens, M., & Wansbeek, T. (1998). Utility covariances and context effects in conjoint MNP models. Marketing Science, 17(3), 236-252.
Haaijer, R. ; Wedel, M. ; Vriens, M. ; Wansbeek, T. / Utility covariances and context effects in conjoint MNP models. In: Marketing Science. 1998 ; Vol. 17, No. 3. pp. 236-252.
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Haaijer, R, Wedel, M, Vriens, M & Wansbeek, T 1998, 'Utility covariances and context effects in conjoint MNP models', Marketing Science, vol. 17, no. 3, pp. 236-252.

Utility covariances and context effects in conjoint MNP models. / Haaijer, R.; Wedel, M.; Vriens, M.; Wansbeek, T.

In: Marketing Science, Vol. 17, No. 3, 1998, p. 236-252.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Utility covariances and context effects in conjoint MNP models

AU - Haaijer, R.

AU - Wedel, M.

AU - Vriens, M.

AU - Wansbeek, T.

N1 - Pagination: 16

PY - 1998

Y1 - 1998

M3 - Article

VL - 17

SP - 236

EP - 252

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 3

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Haaijer R, Wedel M, Vriens M, Wansbeek T. Utility covariances and context effects in conjoint MNP models. Marketing Science. 1998;17(3):236-252.