Utility covariances and context effects in conjoint MNP models

R. Haaijer, M. Wedel, M. Vriens, T. Wansbeek

Research output: Contribution to journalArticleScientificpeer-review

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)236-252
Number of pages16
JournalMarketing Science
Volume17
Issue number3
Publication statusPublished - 1998

Cite this

Haaijer, R., Wedel, M., Vriens, M., & Wansbeek, T. (1998). Utility covariances and context effects in conjoint MNP models. Marketing Science, 17(3), 236-252.