Utility covariances and context effects in conjoint MNP models

R. Haaijer, M. Wedel, M. Vriens, T. Wansbeek

Research output: Contribution to journalArticleScientificpeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)236-252
Number of pages16
JournalMarketing Science
Volume17
Issue number3
Publication statusPublished - 1998

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