Utility covariances and context effects in conjoint MNP models

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@article{e912268de0b44744afddf669df094686,

title = "Utility covariances and context effects in conjoint MNP models",

author = "R. Haaijer and M. Wedel and M. Vriens and T. Wansbeek",

note = "Pagination: 16",

year = "1998",

language = "English",

volume = "17",

pages = "236--252",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}