Validating a behavioral implicit attitude measure in consumer behavior research

D. van Bel

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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The effect of heterogeneity in attitude structure on theattitude-behavior relationship: a study on the reading of fiction.
van Bel, D. T. (Researcher) & Verdaasdonk, H. J. A. (Tutor)
1/01/03 → 1/01/07
Project: Research project