Value encounters - Modeling and analyzing co-creation of value

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    322 Downloads (Pure)

    Abstract

    Recent marketing and management literature has introduced the concept of co-creation of value. Current value modeling approaches such as e3-value focus on the exchange of value rather than co-creation. In this paper, an extension to e3-value is proposed in the form of a “value encounter”. Value encounters are defined as interaction spaces where a group of actors meet and derive value by each one bringing in some of its own resources. They can be analyzed from multiple strategic perspectives, including knowledge management, social network management and operational management. Value encounter modeling can be instrumental in the context of service analysis and design.
    Original languageEnglish
    Title of host publicationSoftware Services for e-Business and e-Society
    EditorsC. Godart, N. Gronau, S. Sharma, G. Canals
    Place of PublicationHeidelberg
    PublisherSpringer Verlag
    Pages51-64
    ISBN (Print)9783642042799
    Publication statusPublished - 2009

      Fingerprint

    Cite this

    Weigand, H. (2009). Value encounters - Modeling and analyzing co-creation of value. In C. Godart, N. Gronau, S. Sharma, & G. Canals (Eds.), Software Services for e-Business and e-Society (pp. 51-64). Heidelberg: Springer Verlag.