Value segmentation for the environment: Implications for public policy from experiences in marketing

M.Y. Eimers, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing for Sustainability
EditorsG. Bartels, W. Nelissen
Place of PublicationAmsterdam
PublisherIOS Press
Pages128-140
Publication statusPublished - 2002

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