Value segmentation for the environment

Implications for public policy from experiences in marketing

M.Y. Eimers, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing for Sustainability
EditorsG. Bartels, W. Nelissen
Place of PublicationAmsterdam
PublisherIOS Press
Pages128-140
Publication statusPublished - 2002

Cite this

Eimers, M. Y., & Pieters, R. (2002). Value segmentation for the environment: Implications for public policy from experiences in marketing. In G. Bartels, & W. Nelissen (Eds.), Marketing for Sustainability (pp. 128-140). Amsterdam: IOS Press.
Eimers, M.Y. ; Pieters, R. / Value segmentation for the environment : Implications for public policy from experiences in marketing. Marketing for Sustainability. editor / G. Bartels ; W. Nelissen. Amsterdam : IOS Press, 2002. pp. 128-140
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Eimers, MY & Pieters, R 2002, Value segmentation for the environment: Implications for public policy from experiences in marketing. in G Bartels & W Nelissen (eds), Marketing for Sustainability. IOS Press, Amsterdam, pp. 128-140.

Value segmentation for the environment : Implications for public policy from experiences in marketing. / Eimers, M.Y.; Pieters, R.

Marketing for Sustainability. ed. / G. Bartels; W. Nelissen. Amsterdam : IOS Press, 2002. p. 128-140.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Value segmentation for the environment

T2 - Implications for public policy from experiences in marketing

AU - Eimers, M.Y.

AU - Pieters, R.

PY - 2002

Y1 - 2002

M3 - Chapter

SP - 128

EP - 140

BT - Marketing for Sustainability

A2 - Bartels, G.

A2 - Nelissen, W.

PB - IOS Press

CY - Amsterdam

ER -

Eimers MY, Pieters R. Value segmentation for the environment: Implications for public policy from experiences in marketing. In Bartels G, Nelissen W, editors, Marketing for Sustainability. Amsterdam: IOS Press. 2002. p. 128-140