Value segmentation for the environment: Implications for public policy from experiences in marketing

M.Y. Eimers, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing for Sustainability
EditorsG. Bartels, W. Nelissen
Place of PublicationAmsterdam
PublisherIOS Press
Pages128-140
Publication statusPublished - 2002

Cite this

Eimers, M. Y., & Pieters, R. (2002). Value segmentation for the environment: Implications for public policy from experiences in marketing. In G. Bartels, & W. Nelissen (Eds.), Marketing for Sustainability (pp. 128-140). Amsterdam: IOS Press.