Value segmentation for the environment: Implications for public policy from experiences in marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing for Sustainability
Editors	G. Bartels, W. Nelissen
Place of Publication	Amsterdam
Publisher	IOS Press
Pages	128-140
Publication status	Published - 2002

Cite this

@inbook{aca9920f562b49be905bdff78acaf785,

title = "Value segmentation for the environment: Implications for public policy from experiences in marketing",

author = "M.Y. Eimers and R. Pieters",

year = "2002",

language = "English",

pages = "128--140",

editor = "G. Bartels and W. Nelissen",

booktitle = "Marketing for Sustainability",

publisher = "IOS Press",

address = "Netherlands",

}