Variations in consumer choice consistency: The case of attribute-level driven shifts in consistency

B.G.C. Dellaert, J.D. Brazell, J.J. Louviere

    Research output: Working paperDiscussion paperOther research output

    256 Downloads (Pure)
    Original languageEnglish
    PublisherCentER
    Number of pages17
    Volume1998-29
    Publication statusPublished - 1998

    Publication series

    NameCentER Discussion Paper
    Volume1998-29

    Keywords

    • consumer choice
    • variation

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