Variety seekers' and variety avoiders' reactions to different types of in-store promotions

K. Campo, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997
EditorsD. Arnot, S. Bridgewater, S. Dibb
Place of PublicationWarwick
PublisherUniversity of Warwick, Warwick Business School
Number of pages10
ISBN (Print)0902610430
Publication statusPublished - 1997
Externally publishedYes

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