Variety seekers' and variety avoiders' reactions to different types of in-store promotions

K. Campo; E. Gijsbrechts

Variety seekers' and variety avoiders' reactions to different types of in-store promotions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997
Editors	D. Arnot, S. Bridgewater, S. Dibb
Place of Publication	Warwick
Publisher	University of Warwick, Warwick Business School
Pages	1532-1541
Number of pages	10
ISBN (Print)	0902610430
Publication status	Published - 1997
Externally published	Yes

Cite this

Campo, K., & Gijsbrechts, E. (1997). Variety seekers' and variety avoiders' reactions to different types of in-store promotions. In D. Arnot, S. Bridgewater, & S. Dibb (Eds.), Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997 (pp. 1532-1541). University of Warwick, Warwick Business School.

Campo, K. ; Gijsbrechts, E. / Variety seekers' and variety avoiders' reactions to different types of in-store promotions. Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. editor / D. Arnot ; S. Bridgewater ; S. Dibb. Warwick : University of Warwick, Warwick Business School, 1997. pp. 1532-1541

@inbook{80e58fd176854441b1a81e404be8b8e8,

title = "Variety seekers' and variety avoiders' reactions to different types of in-store promotions",

author = "K. Campo and E. Gijsbrechts",

note = "Pagination: 10",

year = "1997",

language = "English",

isbn = "0902610430",

pages = "1532--1541",

editor = "D. Arnot and S. Bridgewater and S. Dibb",

booktitle = "Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997",

publisher = "University of Warwick, Warwick Business School",

}

Campo, K & Gijsbrechts, E 1997, Variety seekers' and variety avoiders' reactions to different types of in-store promotions. in D Arnot, S Bridgewater & S Dibb (eds), Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. University of Warwick, Warwick Business School, Warwick, pp. 1532-1541.

Variety seekers' and variety avoiders' reactions to different types of in-store promotions. / Campo, K.; Gijsbrechts, E.
Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. ed. / D. Arnot; S. Bridgewater; S. Dibb. Warwick: University of Warwick, Warwick Business School, 1997. p. 1532-1541.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

TY - CHAP

T1 - Variety seekers' and variety avoiders' reactions to different types of in-store promotions

AU - Campo, K.

AU - Gijsbrechts, E.

N1 - Pagination: 10

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0902610430

SP - 1532

EP - 1541

BT - Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997

A2 - Arnot, D.

A2 - Bridgewater, S.

A2 - Dibb, S.

PB - University of Warwick, Warwick Business School

CY - Warwick

ER -

Campo K, Gijsbrechts E. Variety seekers' and variety avoiders' reactions to different types of in-store promotions. In Arnot D, Bridgewater S, Dibb S, editors, Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. Warwick: University of Warwick, Warwick Business School. 1997. p. 1532-1541