Verbal versus realistic pictorial representations in conjoint analysis with design attributes

M. Vriens, G.H. Loosschilder, E. Rosbergen, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

58 Citations (Scopus)
Original languageEnglish
Pages (from-to)455-467
Number of pages12
JournalThe journal of product innovation management
Volume15
Issue number5
Publication statusPublished - 1998

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