Verbal versus realistic pictorial representations in conjoint analysis with design attributes

M. Vriens, G.H. Loosschilder, E. Rosbergen, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)455-467
Number of pages12
JournalThe journal of product innovation management
Volume15
Issue number5
Publication statusPublished - 1998

Cite this

Vriens, M., Loosschilder, G. H., Rosbergen, E., & Wittink, D. R. (1998). Verbal versus realistic pictorial representations in conjoint analysis with design attributes. The journal of product innovation management, 15(5), 455-467.
Vriens, M. ; Loosschilder, G.H. ; Rosbergen, E. ; Wittink, D.R. / Verbal versus realistic pictorial representations in conjoint analysis with design attributes. In: The journal of product innovation management. 1998 ; Vol. 15, No. 5. pp. 455-467.
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journal = "The journal of product innovation management",
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Vriens, M, Loosschilder, GH, Rosbergen, E & Wittink, DR 1998, 'Verbal versus realistic pictorial representations in conjoint analysis with design attributes' The journal of product innovation management, vol. 15, no. 5, pp. 455-467.

Verbal versus realistic pictorial representations in conjoint analysis with design attributes. / Vriens, M.; Loosschilder, G.H.; Rosbergen, E.; Wittink, D.R.

In: The journal of product innovation management, Vol. 15, No. 5, 1998, p. 455-467.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Verbal versus realistic pictorial representations in conjoint analysis with design attributes

AU - Vriens, M.

AU - Loosschilder, G.H.

AU - Rosbergen, E.

AU - Wittink, D.R.

N1 - Pagination: 12

PY - 1998

Y1 - 1998

M3 - Article

VL - 15

SP - 455

EP - 467

JO - The journal of product innovation management

JF - The journal of product innovation management

SN - 0737-6782

IS - 5

ER -