Verbal versus realistic pictorial representations in conjoint analysis with design attributes

M. Vriens, G.H. Loosschilder, E. Rosbergen, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)455-467
Number of pages12
JournalThe journal of product innovation management
Volume15
Issue number5
Publication statusPublished - 1998

Cite this

Vriens, M., Loosschilder, G. H., Rosbergen, E., & Wittink, D. R. (1998). Verbal versus realistic pictorial representations in conjoint analysis with design attributes. The journal of product innovation management, 15(5), 455-467.