Verbal versus realistic pictorial representations in conjoint analysis with design attributes

M. Vriens, G.H. Loosschilder, E. Rosbergen, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	455-467
Number of pages	12
Journal	The journal of product innovation management
Volume	15
Issue number	5
Publication status	Published - 1998

Cite this

@article{8498448ad39f4fd38b6b34167c97d70e,

title = "Verbal versus realistic pictorial representations in conjoint analysis with design attributes",

author = "M. Vriens and G.H. Loosschilder and E. Rosbergen and D.R. Wittink",

note = "Pagination: 12",

year = "1998",

language = "English",

volume = "15",

pages = "455--467",

journal = "The journal of product innovation management",

issn = "0737-6782",

publisher = "Wiley Publishers",

number = "5",

}

TY - JOUR

T1 - Verbal versus realistic pictorial representations in conjoint analysis with design attributes

AU - Vriens, M.

AU - Loosschilder, G.H.

AU - Rosbergen, E.

AU - Wittink, D.R.

N1 - Pagination: 12

PY - 1998

Y1 - 1998

M3 - Article

SN - 0737-6782

VL - 15

SP - 455

EP - 467

JO - The journal of product innovation management

JF - The journal of product innovation management

IS - 5

ER -