Verbal versus realistic pictorial representations in conjoint analysis with design attributes

  • M. Vriens
  • , G.H. Loosschilder
  • , E. Rosbergen
  • , D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)455-467
Number of pages12
JournalThe journal of product innovation management
Volume15
Issue number5
Publication statusPublished - 1998

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