Vertical marketing systems for complex products

A triadic perspective

S.H.K. Wuyts, S. Stremersch, C. van den Butle, P. Hans Franses

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)479-487
JournalJournal of Marketing Research
Volume41
Issue number4
Publication statusPublished - 2004
Externally publishedYes

Cite this

Wuyts, S. H. K., Stremersch, S., van den Butle, C., & Hans Franses, P. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487.
Wuyts, S.H.K. ; Stremersch, S. ; van den Butle, C. ; Hans Franses, P. / Vertical marketing systems for complex products : A triadic perspective. In: Journal of Marketing Research. 2004 ; Vol. 41, No. 4. pp. 479-487.
@article{7299f1345ebe4e9b8cbbb6ab3527478f,
title = "Vertical marketing systems for complex products: A triadic perspective",
author = "S.H.K. Wuyts and S. Stremersch and {van den Butle}, C. and {Hans Franses}, P.",
year = "2004",
language = "English",
volume = "41",
pages = "479--487",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "4",

}

Wuyts, SHK, Stremersch, S, van den Butle, C & Hans Franses, P 2004, 'Vertical marketing systems for complex products: A triadic perspective', Journal of Marketing Research, vol. 41, no. 4, pp. 479-487.

Vertical marketing systems for complex products : A triadic perspective. / Wuyts, S.H.K.; Stremersch, S.; van den Butle, C.; Hans Franses, P.

In: Journal of Marketing Research, Vol. 41, No. 4, 2004, p. 479-487.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Vertical marketing systems for complex products

T2 - A triadic perspective

AU - Wuyts, S.H.K.

AU - Stremersch, S.

AU - van den Butle, C.

AU - Hans Franses, P.

PY - 2004

Y1 - 2004

M3 - Article

VL - 41

SP - 479

EP - 487

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 4

ER -

Wuyts SHK, Stremersch S, van den Butle C, Hans Franses P. Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research. 2004;41(4):479-487.