Vertical marketing systems for complex products: A triadic perspective

S.H.K. Wuyts, S. Stremersch, C. van den Butle, P. Hans Franses

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	479-487
Journal	Journal of Marketing Research
Volume	41
Issue number	4
Publication status	Published - 2004
Externally published	Yes

Cite this

@article{7299f1345ebe4e9b8cbbb6ab3527478f,

title = "Vertical marketing systems for complex products: A triadic perspective",

author = "S.H.K. Wuyts and S. Stremersch and {van den Butle}, C. and {Hans Franses}, P.",

year = "2004",

language = "English",

volume = "41",

pages = "479--487",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}