Vertical marketing systems for complex products: A triadic perspective

S.H.K. Wuyts, S. Stremersch, C. van den Butle, P. Hans Franses

Research output: Contribution to journalArticleProfessional

115 Citations (Scopus)
Original languageEnglish
Pages (from-to)479-487
JournalJournal of Marketing Research
Volume41
Issue number4
Publication statusPublished - 2004
Externally publishedYes

Cite this

Wuyts, S. H. K., Stremersch, S., van den Butle, C., & Hans Franses, P. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487.