Vertical marketing systems for complex products: A triadic perspective

S.H.K. Wuyts, S. Stremersch, C. van den Butle, P. Hans Franses

Research output: Contribution to journalArticleProfessional

119 Citations (Scopus)
Original languageEnglish
Pages (from-to)479-487
JournalJournal of Marketing Research
Volume41
Issue number4
Publication statusPublished - 2004
Externally publishedYes

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